Author: Himansh

You have probably heard the phrase “brand identity” thrown around in every marketing conversation. But most founders, when asked what it actually means, say something like “our logo and colours.” That answer is not wrong — but it is dangerously incomplete. Your brand identity is the full system of visual and verbal elements that make…

Most startup founders treat branding as something they will figure out later. They launch with a logo made in Canva, pick their favourite colours, and move on to what feels more urgent — product, sales, and growth. Then six months in, they wonder why customers do not remember them, why their marketing does not convert,…